Thanks to the technological advancements of the last few decades, businesses have vastly improved their marketing communications. In recent times, however, augmented reality has begun to redefine how people interact with reality. As the concept continues to become part of the larger marketing landscape, more and more companies are now investing in augmented reality app development. And there are some good reasons why you might want to start thinking about it.
While the purchase funnel has several crucial stages, motivating customers to take the leap from consideration to buying is the holy grail. This is why some businesses are now using scannable AR app technology to include some interactive content into the overall design of their packaging. As a result, customers can easily view what's inside the packaging to see what it actually looks like, beside exploring other configurations of the item.
While ads have traditionally been displayed in a 2-dimensional interface, AR has opened up a whole new range of possibilities. From allowing viewers see display ads in their peripheral vision to injecting more detail into your ads, your options are endless here. You could even bring your posters to life by combining them with augmented reality; this is a good way to make your messages pop off the page.
Giving your customers a stress-free in-store experience is a crucial part of marketing. With AR apps, you can easily provide them with directions on how to navigate the space, along with other helpful tips relevant to your physical location. Some businesses have further exploited the concept by offering promotions that pop up as customers explore the store.
Visualizing products and understanding the kind of functionality available with each model is one of the challenges online shoppers face. Fortunately, AR can make this possible, thanks to the animations. So if this something you've previously struggled with, just look for an app that will extend the benefits to your customers.
With augmented reality apps, one can easily lure customers into their premises, and encourage them to explore within by adding fun elements into the process. These could be filters, animations or interactions that relate to everyday objects, but which somewhat relate to the brand. A good way to start would be to enable customers unlock special prizes in certain parts of the store, or offering gifts for those who use the app while checking in.
When it comes to providing real-time customer support, nothing beats augmented reality. Your reps can easily guide customers visually through different processes, thanks to the ability to connect with them via web/mobile. This would not only paint a clearer picture of what the customer is dealing with, but also make the support process much more efficient.
Obviously, AR technology is still in its early stages of development. But as time goes by, businesses that will invest in exploring how they could make use of the technology are the ones who will reap the biggest benefits. So go ahead and start looking at how you could use the concept to enhance the effectiveness of your marketing efforts.
While the purchase funnel has several crucial stages, motivating customers to take the leap from consideration to buying is the holy grail. This is why some businesses are now using scannable AR app technology to include some interactive content into the overall design of their packaging. As a result, customers can easily view what's inside the packaging to see what it actually looks like, beside exploring other configurations of the item.
While ads have traditionally been displayed in a 2-dimensional interface, AR has opened up a whole new range of possibilities. From allowing viewers see display ads in their peripheral vision to injecting more detail into your ads, your options are endless here. You could even bring your posters to life by combining them with augmented reality; this is a good way to make your messages pop off the page.
Giving your customers a stress-free in-store experience is a crucial part of marketing. With AR apps, you can easily provide them with directions on how to navigate the space, along with other helpful tips relevant to your physical location. Some businesses have further exploited the concept by offering promotions that pop up as customers explore the store.
Visualizing products and understanding the kind of functionality available with each model is one of the challenges online shoppers face. Fortunately, AR can make this possible, thanks to the animations. So if this something you've previously struggled with, just look for an app that will extend the benefits to your customers.
With augmented reality apps, one can easily lure customers into their premises, and encourage them to explore within by adding fun elements into the process. These could be filters, animations or interactions that relate to everyday objects, but which somewhat relate to the brand. A good way to start would be to enable customers unlock special prizes in certain parts of the store, or offering gifts for those who use the app while checking in.
When it comes to providing real-time customer support, nothing beats augmented reality. Your reps can easily guide customers visually through different processes, thanks to the ability to connect with them via web/mobile. This would not only paint a clearer picture of what the customer is dealing with, but also make the support process much more efficient.
Obviously, AR technology is still in its early stages of development. But as time goes by, businesses that will invest in exploring how they could make use of the technology are the ones who will reap the biggest benefits. So go ahead and start looking at how you could use the concept to enhance the effectiveness of your marketing efforts.
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